"Selling water to those who can pay is the most powerful way to give water to those who cannot."
Water Saves is a self-sustaining social enterprise that sells premium natural mineral water in developing countries — and automatically channels 61.8% of profits to bring clean water to disadvantaged communities.
A third of humanity lacks access to safe drinking water. The crisis fuels poverty, famine, waterborne disease, social inequality, and forced migration. Women and children bear the heaviest burden — spending hours each day collecting water from unsafe sources.
people lack safe water globally
people lack basic sanitation
of wastewater flows untreated
Billions lost annually in water-related illness
Water Saves is not a charity. It is a self-funding commercial enterprise whose very structure ensures that social impact is automatic, permanent, and growing. Every bottle sold is a verifiable act of giving.
In developing countries with growing middle-class demand for quality water.
At the source, with French technical partners HTG Industry & S.C.F.
To local middle-class consumers, hotels, restaurants and institutions.
Clean water infrastructure, sanitation, education & cooperatives for communities in need.
The entire financial architecture of Water Saves is built on the golden ratio — φ = 1.618 — nature's formula for balance and harmony. At every level, the larger share goes to the social mission.
This ratio is permanently embedded in constitutional documents, shareholder agreements, and financing agreements. It cannot be changed without agreement of all parties. This is legal architecture, not voluntary CSR.
The NGO Water Saves does not simply install water points. It delivers a complete and self-reinforcing system for community transformation built on four pillars.
Solar-powered boreholes and secured tap fountains serving 2,000–5,000 people per installation. 30–40 litres per person per day, within 20 minutes' walk. Managed by elected village citizens — with a preference for women.
Modern sanitation facilities and hygiene training that prevent waterborne disease, reinforce dignity, and free time for education and productive work.
Hygiene awareness programmes and training in permaculture and sustainable agriculture — teaching communities to grow their own food and build long-term food sovereignty.
Cooperative Eau Sauve buys harvests from village farmers and sells them in urban markets — creating a stable income stream and a self-reinforcing cycle of growing village prosperity.
Water Saves is structured specifically to meet the requirements of European Development Finance Institutions — with bankable returns, robust governance, and measurable social impact.
Guaranteed minimum annual return on invested capital, regardless of early-stage profit levels.
The DFI receives a board seat on NGO Water Saves — direct governance over how the 61.8% is deployed.
Not a single project. The same proven architecture, same partners, same impact structure — country by country.
The preferred dividend mechanism provides a mathematically verifiable return profile, independent of any specific market projection.
At 12% per year, the DFI recovers its entire invested capital within 9 years from the preferred floor alone — for example, EUR 1.2M annually on a EUR 10M investment. This is the structural worst case.
The early-stage adjustment becomes unnecessary once net profit reaches 31.4% of invested capital. Above this threshold, the 38.2% golden ratio share naturally exceeds the 12% floor — and the DFI's return accelerates with every increase in profitability.
We are actively seeking our first Development Finance Institution partner to co-launch the Golden Model.
Get in TouchThe Golden Model is designed from the outset to be replicated country by country — across Africa and Asia — building a globally recognised brand that funds clean water access wherever it operates.
Same water source identification, same European-standard plant, same NGO structure — only the source name changes.
Each operation is a separate legal entity. Difficulties in one market cannot affect operations elsewhere.
Only recyclable PET — never sachets. Deposit-return systems in every market. Goal: recover 1.618× bottles in circulation.
Water Saves — a global brand.
Water Saves contributes directly to ten UN Sustainable Development Goals and is committed to meeting the full IFC Performance Standards and EDFI Harmonised Standards.
Clean water access transforms village economies. Women and children freed from water collection can work, farm, and study. Harvests improve, local commerce develops, and health costs fall. Every village that receives water sees its poverty reduced.
The NGO teaches permaculture and sustainable farming techniques designed to grow food with minimal water. Families cultivate personal vegetable gardens. The Cooperative Eau Sauve buys harvests and sells them in urban markets, returning profits to the village.
Clean water eliminates waterborne diseases — a leading cause of child mortality in developing countries. Improved hygiene, better nutrition from stronger harvests, and reduced physical exhaustion all contribute to healthier communities.
When children — especially girls — no longer spend hours collecting water, they can attend school. Better nutrition and health mean they can concentrate and learn. Water access is the foundation on which education becomes possible.
Women and girls bear the overwhelming burden of water collection. Clean water access liberates them to pursue education, employment, and leadership. The bottling plant commits to female employment targets under the 2X Criteria Framework.
This is the core mission. 61.8% of profits permanently fund clean water infrastructure for disadvantaged communities.
The bottling plant creates direct employment at European standards with genuine skills transfer. Beyond the plant, water access generates economic activity across every village it reaches.
The Golden Model exists to bridge inequality — providing free water access to populations excluded from commercial markets, funded by those who can afford to pay.
Recyclable PET only, no sachet production, and deposit-return innovation. Water Saves actively addresses the plastic waste crisis rather than contributing to it.
Commitment to renewable energy integration at plant level. Climate-resilient water infrastructure protects communities against drought and changing rainfall patterns.
25+ years in the European mineral water industry. Founder of The Flow SRL. Author of L'Eau du Corps. Creator of the Golden Model.
15+ years in technology and marketing. Responsible for global technological infrastructure and worldwide brand strategy.
Doctoral degree in hydrogeology. 2,000+ project references across France, Spain, Africa, the Caribbean, and French Guiana.
Agricultural engineer (Université de Louvain). Specialises in rural development, organic agriculture and cooperative development.
40+ years of specialised experience in water conditioning, treatment, and hydrogeology. Extensive African project experience. Compliance with French Ministry of Health and European water quality standards.
Nearly 40 years in the bottling industry. 300+ bottling lines delivered worldwide. Turnkey production lines from 1,000 to 25,000 bottles per hour. Regional offices covering Africa and the Middle East.
Whether you are a development finance institution, an impact investor, a potential partner, or simply someone who believes in the mission — we would love to hear from you.
Michael Asbeek Brusse
CEO & Founder, Water Saves SRL
36 Rue Bruyère
7890 Ellezelles, Belgium
www.watersaves.world